Instagram Engagement Rate Calculator
Calculate your Instagram post engagement rate from likes, comments, saves and shares against your follower count.
Result looking good? Take it further with Grohubz — your Instagram growth toolkit.
How this tool works
Engagement rate is the single most requested number in influencer outreach and brand deals. Enter your post's likes, comments, saves and shares alongside your follower count to get an instant, comparable percentage.
- Enter total followers at the time of posting.
- Add likes and comments from the post.
- Optionally add saves and shares for a fuller engagement picture.
- Read your engagement rate percentage instantly.
Tips to get better results
- Calculate engagement rate on your last 10-12 posts and average them — a single viral post skews the picture.
- Saves and shares are increasingly weighted by the algorithm, so include them when the data's available, not just likes and comments.
- Compare your rate to accounts in your own niche and follower bracket rather than to influencers in a completely different category.
Grow the account you just optimised
Grohubz gives creators and brands the growth playbooks, content calendars and analytics dashboards that turn a well-sized post into consistent follower growth.
Visit GrohubzFrequently asked questions
What counts as a good Instagram engagement rate?
Rates vary heavily by niche and follower size, but 1-3% is typical for larger accounts, while smaller niche accounts often see 5% or higher.
Should I calculate engagement rate per post or as an account average?
Both are useful — per-post rate helps judge individual content, while an average across recent posts gives brands a fairer overall picture.
Do saves count toward engagement rate?
Increasingly yes — many creators and brands now include saves and shares alongside likes and comments for a more complete rate.
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This checker is built and maintained by the team at grohubz.com.